Trust, not transactions drive advantageous exits

ella is a workbench that enables exit planning advisors to deepen their relationships with small business owners who are preparing for exit by providing tools that clearly illustrate the value they've built in their business and building a shared roadmap through the exit process.

Launching early 2025

Drive action through alignment

Illustrate business value

Easily explain why a business is worth what it is and set a pathway for proactively improving
business worth.

Exit goals & priorities

Help SBOs understand what they desire from an exit and prioritize tradeoffs.

Exit team

Collaborate and coordinate with others who are helping the SBO - while allowing you to stay at the center of the action.

Exit path

Set a roadmap for SBOs to follow to reduce risk and increase value through exit.

“Ella allows me to create more revenue opportunities. I’m able to create more of a consulting relationship where it leads to more business.”

Kevin

VFM

“My aha moment was when the client started understanding what the multiplier is.”

Max

SBA

“Typically our deliverable would be just be a standard EBITDA. Ella is a value add and we can show that we aren't just pulling these numbers out of a hat.”

Lisa

SBA

FAQs

Answers to questions you might have about ella.

What does ella do?

ella is a tool for trusted advisors, built to help guide small business owners through the planning and execution of the sale of their business.

Who is ella for?

ella is built for the advisors who have the desire to see their clients succeed in their exit. This could be lawyers, accountants, CEPAs, or anyone else who is quarterbacking their client's exit process.

When will ella be launching?

ella is in a limited alpha test with a small group of initial advisors. As we continue to hone and test ella, we will be preparing for a public beta, targeting Q1 of 2025.