We're building tools for advisors who believe in their clients' legacies.

Our Belief

Small businesses are more than engines of the economy.
They are life's work, community anchors, family legacies.
When it’s time to move on, they deserve more than a transaction.
They deserve a future — one that carries forward what they built.

We believe exits should honor both the business and the owner — the risks taken, the relationships forged, the impact made.
But too often, owners are pushed toward quick deals, private equity offers, or liquidation — without a plan that reflects the real story.

We believe trusted advisors are the key.
When owners have someone who sees beyond the numbers — who sees the life inside the business — better futures are possible.

We built ELLA to make that easier.
Not with rigid playbooks or someone else's process.
With tools for malleable guidance — helping advisors lead with clarity, care, and trust, adapting to the heart behind every business and every owner.

The exit isn’t an ending.
It’s an opportunity for perpetuation — of a business, a legacy, and a life’s work.
We believe it should feel that way.

Learn more about why we're building ELLA

Small businesses are more than engines of the economy.
They are life's work, community anchors, family legacies.
When it’s time to move on, they deserve more than a transaction.
They deserve a future — one that carries forward what they built.

We believe exits should honor both the business and the owner — the risks taken, the relationships forged, the impact made.
But too often, owners are pushed toward quick deals, private equity offers, or liquidation — without a plan that reflects the real story.

We believe trusted advisors are the key.
When owners have someone who sees beyond the numbers — who sees the life inside the business — better futures are possible.

We built ELLA to make that easier.
Not with rigid playbooks or someone else's process.
With tools for malleable guidance — helping advisors lead with clarity, care, and trust, adapting to the heart behind every business and every owner.

The exit isn’t an ending.
It’s an opportunity for perpetuation — of a business, a legacy, and a life’s work.
We believe it should feel that way.

Learn more about why we're building ELLA

Our Principles

As we build ELLA, we aim to imbue the service with a specific experience, and are building tools for advisors who also share these ideals in their interactions with clients.

Actionable Illumination

Inspire confidence by proactively surfacing education that promotes business owners' understanding of and ability to navigate the end-to-end process.

Effortless Orchestration

Facilitate collaboration and coordination among all parties involved; giving everyone visibility into their progress, goals, and responsibilities at all times.

Malleable Guideance

Embrace the idiosyncrasies that are inherent in the uniqueness of each party's situation and adapt the expert guidance delivered by our service to these unique needs.

Do Right

Err on the side of transparency in goals, intentions, and processes every step of the way. Create space for discretion, treat customers (and their data) with respect, and grant grace in light of missteps.

We're building tools for advisors who believe in their clients' legacies.

We're building tools for advisors who believe in their clients' legacies.

Our Belief

Small businesses are more than engines of the economy.
They are life's work, community anchors, family legacies.
When it’s time to move on, they deserve more than a transaction.
They deserve a future — one that carries forward what they built.

We believe exits should honor both the business and the owner — the risks taken, the relationships forged, the impact made.
But too often, owners are pushed toward quick deals, private equity offers, or liquidation — without a plan that reflects the real story.

We believe trusted advisors are the key.
When owners have someone who sees beyond the numbers — who sees the life inside the business — better futures are possible.

We built ELLA to make that easier.
Not with rigid playbooks or someone else's process.
With tools for malleable guidance — helping advisors lead with clarity, care, and trust, adapting to the heart behind every business and every owner.

The exit isn’t an ending.
It’s an opportunity for perpetuation — of a business, a legacy, and a life’s work.
We believe it should feel that way.

Our Principles

As we build ELLA, we aim to imbue the service with a specific experience, and are building tools for advisors who also share these ideals in their interactions with clients.

Actionable Illumination

Effortless Orchestration

Malleable Guideance

Do Right

Believe what we believe?

We're crafting ELLA for you.

We're crafting ELLA for you.

We're crafting ELLA for you.

Be one of the first to get access. Sign up for the waitlist for timely updates as we bring ELLA to market.

Be one of the first to get access. Sign up for the waitlist for timely updates as we bring ELLA to market.

We're building tools for advisors who believe in their clients' legacies.

We're building tools for advisors who believe in their clients' legacies.

Our Belief

Small businesses are more than engines of the economy.They are life's work, community anchors, family legacies.When it’s time to move on, they deserve more than a transaction.They deserve a future — one that carries forward what they built.

We believe exits should honor both the business and the owner — the risks taken, the relationships forged, the impact made.But too often, owners are pushed toward quick deals, private equity offers, or liquidation — without a plan that reflects the real story.

We believe trusted advisors are the key.When owners have someone who sees beyond the numbers — who sees the life inside the business — better futures are possible.

We built ELLA to make that easier.Not with rigid playbooks or someone else's process.With tools for malleable guidance — helping advisors lead with clarity, care, and trust, adapting to the heart behind every business and every owner.

The exit isn’t an ending.It’s an opportunity for perpetuation — of a business, a legacy, and a life’s work.We believe it should feel that way.

Our Principles

As we build ELLA, we aim to imbue the service with a specific experience, and are building tools for advisors who also share these ideals in their interactions with clients.

Actionable Illumination

Effortless Orchestration

Malleable Guideance

Do Right

Believe what we believe?

We're crafting ELLA for you.

We're crafting ELLA for you.

We're crafting ELLA for you.

Be one of the first to get access. Sign up for the waitlist for timely updates as we bring ELLA to market.

Be one of the first to get access. Sign up for the waitlist for timely updates as we bring ELLA to market.

Small businesses are more than engines of the economy.
They are life's work, community anchors, family legacies.
When it’s time to move on, they deserve more than a transaction.
They deserve a future — one that carries forward what they built.

We believe exits should honor both the business and the owner — the risks taken, the relationships forged, the impact made.
But too often, owners are pushed toward quick deals, private equity offers, or liquidation — without a plan that reflects the real story.

We believe trusted advisors are the key.
When owners have someone who sees beyond the numbers — who sees the life inside the business — better futures are possible.

We built ELLA to make that easier.
Not with rigid playbooks or someone else's process.
With tools for malleable guidance — helping advisors lead with clarity, care, and trust, adapting to the heart behind every business and every owner.

The exit isn’t an ending.
It’s an opportunity for perpetuation — of a business, a legacy, and a life’s work.
We believe it should feel that way.